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  1. Ben Koller

    One thing I couldn't stop asking myself at NADA...

    Joe, LOL. You know me. I like to do what I do quietly...like a field mouse. But, I sincerely appreciate the compliment!
  2. Ben Koller

    One thing I couldn't stop asking myself at NADA...

    Alex, Joe, Alexander, and Dave, Thank you very much for all the feedback. Alex, I think you're right, most often the answer to any business-related question is, "Because of money." However, like Dave stated, these guys have had a presence at previous Digital Dealers and are very frequently...
  3. Ben Koller

    One thing I couldn't stop asking myself at NADA...

    This is my first NADA Show and I’ve thoroughly enjoyed my time here. If you’ve never been, but are considering attending next year I would certainly encourage you to go. That said, what has struck me most at NADA isn’t who’s here exhibiting, but who is not. Why doesn’t Google have a booth...
  4. Ben Koller

    Leads or Ups?

    Alex, Great question. My initial response (and how I voted) would be for more floor ups. I would cite a recent study by DMEautomotive that found "68% of car buyers visit two dealerships or less – and only 15% visit four or more – before buying" as the reason for my belief and vote. It's a...
  5. Ben Koller

    Embedding video's into eLeads1 e-mails?!?!

    Luke, I know I'm replying to a topic from the very beginning of the year, but I wanted to quickly share with you a few ideas as it relates to including video in email. I applaud you for your desire to do so. Had you read the same marketingsherpa study as us that noted 38% of marketers cited...
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