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  1. usedcarricky

    Carvana?? Who and What are they?

    it is going to change nothing except the car industry...
  2. usedcarricky

    TAKE POLL SEO Tools-- HELP!!

    SEO Profiler! very powerful lots of metrics and reporting available... requires a subscription but flexible and tons of great information....
  3. usedcarricky

    Why is Video so difficult?

    I have not read any of these replies however my take on why video is so difficult is because... 1. poor planning 2. lack of creativity 3. trying to hard to sell the car 4. most importantly inauthentic. Here is a video I put together for a Tacoma campaign
  4. usedcarricky

    Showroom Background Music

    AC/DC Dirty Deeds on a continuous loop is what I would play if I had my own store!
  5. usedcarricky

    Car Dealer Industry Averages?

    I held them accountable - and the rep says "map views" - I said "I'm spending a lot of money" - rep says "I have groups that spend twice that" - I said "your fired" - rep says "Impressions" - I said "now your really fired"
  6. usedcarricky

    Car Dealer Industry Averages?

    Jerry the link says "Page Not Found" just FYI
  7. usedcarricky

    Must Reads!

    HA!!! how did you know? ;)
  8. usedcarricky

    Long Term Follow-up - Does it really matter?

    to your point... Day 4 Manager email had by far the strongest response rate... followed by an email asking for suggestions on how to make the process more efficient. What I found was that most customers didn't respond to sales people because the information sent was irrelevant.
  9. usedcarricky

    Long Term Follow-up - Does it really matter?

    what I have found is that most of the communication between dealers and customers is lacking in strategy... mainly because there is no process in place to manage the life cycle. For example Life Cycle Marketing. If customer does (A) we respond with (B) if customer does (B) we respond with (C)...
  10. usedcarricky

    Long Term Follow-up - Does it really matter?

    When I shop a store my average response time frame is about 5 days. - 50% of email communication stops after just three days. - 75% of email communication stops after 5 days - 90% of email communication stops after 7 days IMO: an email lead is a marketers dream bc the customer is giving...
  11. usedcarricky

    Must Reads!

    HA! Have you ever had a conversation with Stefan? I have and I guarantee you he is just as sarcastic and sharp as I am. That's not what he meant and right now he is laughing bc he knows I'm right! :)
  12. usedcarricky

    Must Reads!

    Hoy! Tough Crowd!
  13. usedcarricky

    Must Reads!

    Good Stuff! I would recommend every one of these...