advertising budget

  1. Dan Sayer

    Low Inventory = Marketing Budget Adjustment?

    How are you handling low inventory, especially in New, and your marketing spend? Have you asked any of your Vendors for a price break, similar to last year when Covid hit? Aside from our other makes, we have three, soon to be four, Ford locations and are anticipating running on fumes in June...
  2. U

    What is going to drive the Dealer's Digital Advertising market?

    I was just thinking that what is going to drive the digital advertising market for automotive dealers in US? Will it be Social Media Marketing or Video Ads or Mobile Marketing or Search Ads? Today the dealers spend most of their ad budget on search ads, but what about tomorrow, what is their...
  3. Jeff Kershner

    TAKE POLL Should your website be part of your marketing budget?

    Advertising is advertising. But do you consider your dealership website (desktop and mobile) to be advertising? On your statement, do you charge the cost of your dealership website to "line item" Advertising? In other words: Is the cost of your dealership website included in your overall...