advertising strategy

  1. RickWillis

    Losing sales to pond scum

    You’re not one of “those” dealerships, so stop sounding like them. A salesman for one of my clients said to me, “I’ve worked at 7 or 8 other dealerships, and I’ve learned most people would rather go to the dentist than step foot on a car lot.” Ouch! The truth is, and you know it – in your...
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