I audited 100 VDPs, not to see what information they contain, but to see what questions they actually answer.
My thesis: buyers aren’t leaving dealer sites due to lack of data- they’re leaving because their questions aren’t resolved, and they head to Google, Reddit, and ChatGPT to fill the...
Google’s August 2025 Spam Update: What Dealers Need to Know:
Google’s August Spam Update has officially finished rolling out (Aug 26–Sept 22), and the impact is clear: thin, templated, or outdated content is being penalized more aggressively than ever.
For dealerships, this isn’t just another...