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  1. jackcarlson

    I Audited 100 VDPs to See Which Buyer Questions Go Unanswered

    I audited 100 VDPs, not to see what information they contain, but to see what questions they actually answer. My thesis: buyers aren’t leaving dealer sites due to lack of data- they’re leaving because their questions aren’t resolved, and they head to Google, Reddit, and ChatGPT to fill the...
  2. MattCopley

    7 Steps to Weathering Google Spam Updates 2025-09-25

    Google’s August 2025 Spam Update: What Dealers Need to Know: Google’s August Spam Update has officially finished rolling out (Aug 26–Sept 22), and the impact is clear: thin, templated, or outdated content is being penalized more aggressively than ever. For dealerships, this isn’t just another...