car shopping

  1. Jeff Kershner

    PR & News Study Finds Gen Z Car Shoppers Spend More Time Researching

    CDK Global Study Finds Gen Z Car Shoppers Spend More Time Researching and Find Purchase Process More Difficult Than Older Generations download the complete white paper <- links to DealerRefresh Resources 81% of Gen Z survey respondents say they want to take time to understand their options...
  2. Jeff Kershner

    Resource Understanding the Gen Z Car Shopper - CDK Global 2022-06-23

    CDK Global Study Finds Gen Z Car Shoppers Spend More Time Researching and Find Purchase Process More Difficult Than Older Generations There are a lot of assumptions about Generation Z. Those born between 1997 and 2012 are generally thought to be hyper-online and at the leading edge of...
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