Dealer Authority GBP

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  1. Bill Hoerr

    Open Source Scripts For Third-Party Automotive Widgets - Lead Attribution and Reporting Gap v1.0.0

    Title: Open Source Tracking Scripts for Third-Party Automotive Widgets: Solving the Lead Attribution Gap By: Bill Hoerr Most dealerships face a critical blind spot in their customer tracking. Third-party widgets like DR tools and service scheduling capture rich customer interaction data, but...
    • Bill Hoerr
    • Resource
    • #scripts 3rd party attribution cdp
    • Category: Other
  2. Bill Hoerr

    Building an Automotive Data Warehouse 2025-07-25

    Building an Automotive Data Warehouse: A Practical Guide To In-House Data Integration By: Bill Hoerr Building a unified customer data system is not just for large enterprise dealership groups with massive budgets. With the right approach, dealers can achieve enterprise grade capabilities using...
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