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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
On January 16 2017 eConsutancy published this excellent blog post:
Mapping the customer journey doesn't have to be difficult
A few highlights -
2016 research by Econsultancy in APAC suggested 'understanding of the customer journey' is poor.
My initial thought was that most dealers I speak...
