• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

customer targeting

  1. Ted Gaines

    Do Used Car Customers Buy Old Cars? We Have The Answer.

    Are your customers buying cars older than you are willing to sell? If your dealership automatically wholesales out all trade-ins more than three or four years old, you may want to reconsider. Why? Because you might be ignoring a large sector of the used car buying public. Understanding your...