dealer authority

  1. Brian Michael West

    eBay’s New Vehicle Transaction Experience – Would You Finance Over eBay?

    eBay just rolled out a new “Secure Purchase” process powered by their acquisition of Caramel. It allows buyers and sellers to handle everything online, including financing, paperwork, title transfers, and even delivery. Buyers can apply for financing, sign all the paperwork digitally, and...
  2. Brian Michael West

    DealerAuthority 8 Video SEO Best Practices & Tips for Car Dealerships

    1. Use the Right Keywords It starts with knowing what people are searching for. Think like a shopper. They’re not typing “dealership video.” They’re searching for things like “2025 Honda CR-V review” or “Chevy Silverado walkaround.” Use tools like Google Trends or YouTube’s search bar to find...
  3. Brian Michael West

    DealerAuthority Why I Started Dealer Authority and Why It Still Matters Today - Tyson Madliger

    When I co-founded Dealer Authority back in 2013, I wasn’t trying to build just another digital marketing company. I had already spent years in the automotive industry working for some of the biggest names. I saw what worked, what didn’t, and more importantly, what was missing. I knew there was a...
  4. Brian Michael West

    DealerAuthority Is Traditional SEO for Automotive Dead?

    Search engine optimization (SEO) has been declared “dead” more times than I can count in the automotive industry. Every time Google updates its algorithm, every time a new social media platform gains traction, and every time a new marketing buzzword trends on LinkedIn, someone inevitably claims...
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