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dealer playbook

  1. KarnaPatel

    Losing deals because of slow lenders?

    Hi all, first time poster long time lurker. :alien: Let me start off by saying these forums have been an absolute godsend for the greenest noobie to the auto dealer game. I was wondering how more experienced dealers efficiently and quickly get loan terms in front of customers once they are in...
  2. Dan Sayer

    Resource Google Dealer Guidebook 2.5 download February 2021 2.5

    From Google: From ridesharing to electric vehicles to driverless cars, the automotive industry faced major disruptions long before COVID-19. But the past year has brought about rapid shifts in consumer behavior, which accelerated new trends that impacted the entire sector, from manufacturers to...
    • Dan Sayer
    • Resource
    • dealer guidebook dealer playbook google google auto think with google
    • Category: Whitepaper
  3. Dan Sayer

    Google's Dealer Guidebook 2.5 is out - Your thoughts?

    My agency (Cannonball.digital) sent me the latest nugget of wisdom (or Koolaid) from Google labeled the Dealer Guidebook 2.5. I think I missed 2.0? Anyway, data is only good if we can do something with it. Amen? Here is something I'm scratching my head over: Online vehicle purchases up to...
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