dealer websites

  1. CarsonWhite

    What are the unit economics on your VDP's?

    Howdy everybody. First time posting on here. Based in SW, Florida. I was genuinely curious what the unit economics look like for sites and varying scales? VDP's are kinda becoming a melting pot of varying sources, data, partners etc... From a consumer perspective, it all feels like the same...
  2. Steve Stauning

    Digital Retailing: The 5 Lessons Winning Dealerships Are Using

    Among my regular duties over the last several years, I’ve been working with OEMs and dealers to fine tune their digital retailing efforts. Throughout this time, I’ve seen everything from utter failures to smashing successes. The failures were most often due to a lack of buy-in and (believe it or...
  3. Jeff Kershner

    Automotive Digital Retailing - Who offers a full solution for dealerships?

    What companies in our industry either offer or are working towards a full Digital Retail / Online Vehicle Purchase solution or service for dealerships (and their website) that can handle the full transaction from beginning to end? This thread will list and link to all the companies in our...
  4. Jeff Kershner

    How do you leverage your new car specials page?

    Our boy Dan just published an article over on the blog - "Are your new car specials, really special?" Here's a topic that seems to never get old. No matter what year it is. Dan offers several solid ideas on how to optimize and leverage your new car specials page on your dealership's website...
  5. Jeff Kershner

    TAKE POLL Should your website be part of your marketing budget?

    Advertising is advertising. But do you consider your dealership website (desktop and mobile) to be advertising? On your statement, do you charge the cost of your dealership website to "line item" Advertising? In other words: Is the cost of your dealership website included in your overall...
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