#dms

  1. DealerInt

    "How are you tracking pricing decisions at the desk — is anyone doing this systematically?"

    "How are you tracking pricing decisions at the desk — is anyone doing this systematically?" One thing that keeps coming up from the dealers is "Gross Variance". The DMS shows the final number but not the decisions that got there — manager overrides, competitive matches, loyalty discounts...
  2. Chris Vitale

    What I've learned as a vendor: About Products (Part Four)

    Having the right products – tools and resources – on the dealer level can have a meaningful impact. But for every good product available there’s one that just doesn’t cut it. We’ve all at one point or another been pitched a lousy product peddled by our vendors, right? And some of us have even...