• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

drivecentric

  1. Dan Sayer

    Internet Close Percentage Math - Two Formulas?

    Those of you familiar with the path of "Internet Sales" over the last 20+ years, whether Retail or Vendor, probably have a single KPI that sits atop your reporting: Internet Lead Close Percentage. This one metric has been the center of debate among the "nerd" department in dealerships for...