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ga4

  1. douglaskarr

    How to Get The Most Out of Google Analytics For Your Local Dealership

    I’ve put together a 10-step guide to help dealers move past vanity metrics and get actionable business data from GA4. It's about working backward from sales to find the real sources of profit. Here is a quick rundown of the 10 critical steps for your dealership: Start with Your Sales: Always...
  2. Bill Hoerr

    Very Unusual Traffic Patterns In GA4

    Howdy DealerRefresh, I have never encountered this situation before. One of my GA4 properties is receiving a large amount of other hostname traffic. It is not traffic landing on our site, it is traffic to other dealer websites being pushed to our GA4. 1. The Situation I've noticed strange...
  3. A Kappler

    Shift Digital Analytics vs GA4

    Ever hear of Shift Digital? Only kidding.. I have posed this question to both our Shift rep and OEM rep. "Why is there such a deviation in visits between Shift and GA4"? Neither of them can give me an answer but they insist on using the Shift numbers. For instance, Shift digital analytics...
  4. Jeff Kershner

    #RefreshFriday GA4 Google Analytics Glitches Unleashed! | George Nenni w/ Generations Digital

    View: https://www.youtube.com/watch?v=yIw39OUbnNA @George Nenni is bringing the GA4 thunder! With GA4 (Google Analytics) fully out, we want to dive into best practices and issues Generations Digital is seeing. First, it seems Google is wrecking dealerships' accounts by adding outdated...
  5. Mark A Hoffman

    Here are some sample BigQuery queries to pull GA4 data based on the ASC standard.

    With the recent push for the ASC standard for GA4, and with more people dipping their toes into the BigQuery waters, I thought it would be a good time to share some helpful queries that highlight what you can do with BigQuery and the ASC standard. I built a simple tool that lets you enter your...
  6. Bill Hoerr

    BigQuery | ASC Events | Custom Definitions Schema

    Hello, I hope this is the right place to be posing this question. I have started exporting GA4 into Google BigQuery natively. Looks like there is a default schema which does not allow for custom definitions to come through. Looking to add the custom definitions that most dealers are using with...
  7. Jeff Kershner

    #RefreshFriday Converting to Google Analytics 4 | George Nenni - Generations Digital

    View: https://youtu.be/FNObtk1Pr6I Google moves the cheese again. George Nenni is here to help! Have you figured out the new Google Analytics yet? GA4. Did you know Google is going to stop collecting analytics data using the tool we all have come to know after July 2023? Yeah, you can...
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