generative

  1. Brian Michael West

    DealerAuthority Generative Engine Optimization For Car Dealerships (GEO Vs. SEO)

    Why GEO Matters More Than Ever The way people shop for cars has changed—and so has the way they search for information. More customers are now using AI-powered search engines like ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot instead of traditional search engines like Google or...