google ads

  1. Mark A Hoffman

    Understanding VLA costs?

    I've got a dealer that is running their own small VLA campaign. It's delivering good results as far as VDPs, conversions, etc, but the costs don't make sense when I look at things in Google Ads. Since Google now requires VLA ads to be Performance Max campaigns, it's not just Shopping Ads; it's...
  2. ThatPPCGuy

    Where Would Your Sales Be If Everyone Stopped Running Google Ads?

    I had a really good, and honest, conversation with a GM at a Ford store in Florida last week. He's been the GM for a decade now and heard every pitch from all the vendors. Including me! :lol: I brought up an interesting point: If you, and all your competitors STOPPED running Google Ads - where...
  3. Bill Hoerr

    Google VLAs | Performance Max

    Howdy! Would love some help from the Google Gurus! We've been running Vehicle Listing Ads for quite some time. However, when Google "updated" VLA's to Performance Max, it seems to have made reporting a bit more difficult. 1) Google Ads is not showing anything in "Where Ads Showed" since...
  4. ajshingleton

    Google Trademark Issues

    Hey all - smaller sized agency here with a general question/gripe. With Google's Trademark policies change in July, we are encountering an obnoxious amount of policy violations for terms we have never had issues with. They have flagged us for various OEMs' name usage and there seems to be no...
  5. BrendanHirstAE

    ActivEngage Has your dealership migrated to Google Analytics 4 yet?

    Car dealers, have you migrated to Google Analytics 4 yet? If not...now is the time to do so! I'm sure you've already heard folks like Brian Pasch and George Nenni beat this drum over and over... ...but it's worth repeating! On July 1st, 2023, Google Analytics Universal will be no more...
  6. Greg Spencer

    What's new about Google vehicle ads?

    Here's a stupid question. Several news sites are reporting Google has launched "a new ad format, called 'vehicle ads', that shows Google search users nearby cars for sale." I believe this has been available for some time now. George Nenni shared a screen shot of vehicle ads in search back in...
  7. Jeff Kershner

    #RefreshFriday Is SEM Still Worth It? | Brian Pasch - BPE Research

    Despite the wide adoption of Google Ads, dealers are still unclear on how to measure its effectiveness. :banghead: What is SEM worth these days? @brianpasch, founder of PCG Companies, shares the findings from his latest research on Google Ads | Paid Search. He promises some shocking outcomes...
  8. Alexander Lau

    Google Ads - Call-only ad requirements

    https://support.google.com/adspolicy/answer/6130299 Dear advertiser, In December, Google will update the policy requirements for call-only ad format with the following changes: Service providers will now be required to use their actual business name in call-only ads. Service providers can no...
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