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lead generation

  1. KennySmithAutoUnite

    What do dealership websites make customers do that we’d never tolerate in the showroom?

    Been thinking about this from the store side. If a customer walked into the showroom and every few minutes a different person interrupted them, asked for their name and phone number before answering a basic question, made them repeat information they already gave us, and then made them start...
  2. S

    Beyond the Big 3: Diversifying Your Online Marketplace Presence in 2026

    Been in the industry for a while now and wanted to share something that's been working for our dealership. Like most of you, we were heavily reliant on AutoTrader, Cars.com, and CarGurus for our online leads. The problem? Lead costs kept climbing while quality seemed to drop. We were paying...
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