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market data reports

  1. emilykeenan

    REV #062: Van Horn's Used Car Playbook: Staff Is the Product

    Welcome to the REV. A weekly briefing on what the Auto industry can learn about customer experience from millions of Google reviews. Every Thursday, we Rank, Explore & Visualize automotive reputation & sentiment data. Our latest research report analyzes 5.5M Google Reviews from 18,000 U.S...
  2. B

    Canadian Used Vehicle Market Report — April 2026 Recap and May Outlook 2026-05-08

    A 10-page PDF report on Canada's April 2026 used vehicle market — covering wholesale price trends, segment winners and losers, inventory rebound, regional breakdowns, and a May outlook. Sourced from Canadian Black Book, CARFAX Canada, Trade Basis data and 10 other industry sources.
    • BC_2026
    • Resource
    • market data reports market research used car business used car reports
    • Category: Whitepaper
  3. emilykeenan

    REV #061: What Mazda’s Trajectory Reveals About the Service Trust Deficit

    Welcome to the REV. A weekly briefing on what the Auto industry can learn about customer experience from millions of Google reviews. Every Thursday, we Rank, Explore & Visualize automotive reputation & sentiment data. Our latest research report analyzes 5.5M Google Reviews from 18,000 U.S...
  4. emilykeenan

    REV #060 — Carvana Can Sell the Car. Can It Manage the Customer?

    Welcome to the REV. A weekly briefing on what the Auto industry can learn about customer experience from millions of Google reviews. Every Thursday, we Rank, Explore & Visualize automotive reputation & sentiment data. Our latest research report analyzes 5.5M Google Reviews from 18,000 U.S...
  5. emilykeenan

    REV #059: Organic Search Is Shifting. Some Dealers Are Less Exposed.

    Hey DealerRefresh! It’s been a minute. Some of you might remember when Jake Hughes used to drop Widewail’s weekly newsletter, the REV, in these forums. I'm Emily Keenan, a Content Marketer here at Widewail. I've been with the team for over five years, and I've officially taken the wheel on...
  6. jakehughes

    REV #005: OEM Reputation Rankings, The Why Behind the Winner, Meet the Scorecard

    Welcome to the REV. A briefing that goes deep into the Widewail Automotive Reputation Index data, surfacing the most interesting insights. Every 3 weeks we Rank, Explore & Visualize automotive reputation & sentiment data. We just launched the 2024 Brand Scorecard Report which ranks the 32 most...
  7. jakehughes

    REV #004: Topic Data, Brake Reviews and Heatmaps

    Welcome to the REV. A briefing that goes deep into the Widewail Automotive Reputation Index data, surfacing the most interesting insights. Every 3 weeks we Rank, Explore & Visualize automotive reputation & sentiment data. All data is sourced from the Widewail Automotive Reputation Index or...
  8. jakehughes

    REV #003: EV Negativity, Communication, and Predicting Ratings

    Welcome to the REV. A briefing that goes deep into the Widewail Automotive Reputation Index data, surfacing the most interesting insights. Every 3 weeks we Rank, Explore & Visualize automotive reputation & sentiment data. All data is sourced from the Widewail Automotive Reputation Index (unless...
  9. jakehughes

    REV #002: Regional Rating Benchmarks, Import vs. Domestic OEMs, Response Rate Impact

    Welcome the REV. A briefing that goes deep into the Widewail Automotive Reputation Index data, surfacing the most interesting insights. Every 3 weeks we Rank, Explore & Visualize automotive reputation & sentiment data. All data is sourced from the Widewail Automotive Reputation Index (unless...
  10. jakehughes

    REV #001: Lookout for Lexus, Elite 0.2%, National Brand Popularity Map

    Welcome to the first issue of the REV. A briefing that goes deep into Widewail Automotive Reputation Index data, surfacing the most interesting insights. Every 3 weeks we Rank, Explore & Visualize automotive reputation & sentiment data. All data is sourced from the Widewail Automotive...
  11. Christopher Reggie

    Tesla Outsells Toyota In California

    Hold onto your driving caps, folks, because Tesla is not just zipping ahead in the electric vehicle race – it's leaving its competitors in the dust and waving them goodbye with a cheerful honk! We're not talking about a regular victory lap here; we're talking about Tesla outselling Toyota like...
  12. Jeff Kershner

    PR & News Has the Used Car Market Bubble Popped??

    POP!!?? Some are saying YES and some are saying not quite yet and even then, it may be gradual. What do you think? How was your USED sales in January - did they continue on strong or are you witnessing a POP? For us Used sales were hot and consistent until mid December. Mid-December hit and...
  13. Jeff Kershner

    How do you EDUCATE your Used Car Sales Team?

    What tools and/or process do you use educate your salespeople on the product knowledge they need in order to sell (off-make) used vehicles? Ryan Leslie published an article over on the blog titled: What Ellen Degeneres Can Teach You About Off-Make Walkarounds Lets face it, most of our staff DO...
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