marketing strategy

  1. jakehughes

    Promoted Article When Negative Reviews Are a GOOD Thing // Local Marketing Insider #055

    Hey! Welcome to Local Marketing Insider where 10,000+ local marketing professionals get better at reputation strategy & more with insights delivered 2x a month. Read the other 50+ articles. Subscribe. Today, I want to shift focus to the customer. How review content is so incredibly...
  2. jakehughes

    How to Kickstart Word-of-Mouth Marketing: A Tactical Guide // Local Marketing Insider #046

    Hey! Welcome to Local Marketing Insider where 7,000+ local marketing professionals get better at reputation strategy & more 2x a month. Subscribe. ____________________ It’s easy to agree that word-of-mouth is a powerful marketing channel. Possibly the most powerful for local businesses. If a...
  3. jakehughes

    BTS: How Widewail's New Google Reputation Tool Works // Local Marketing Insider #030

    Within the Widewail team, it's been our dream of sorts for years now to launch a Google reputation analysis tool. Our goal is to provide a quick and easy way for businesses to audit their Google Business Profile account and their reputation, for free, any time they like. Something our community...
  4. jakehughes

    Discover Your Wedge // Local Marketing Insider #028

    This is a short guide on brand positioning. Before we start, my question to you: What’s your business’s unique value? Do you have the “best selection?” Or the “cheapest prices?” More importantly, can you sum it up in a single line? If you can do that then you’re one step closer to the next...
  5. jakehughes

    Marketing Synergy Maps // Local Marketing Insider #027

    Today’s article is about 1+1=11. Compounding effects. How each piece of your marketing should work together to become more valuable as a group than alone. Is marketing project A feeding marketing project B? Any marketing asset is good when it does as designed, but it becomes great when it’s a...
  6. Dan Sayer

    Low Inventory = Marketing Budget Adjustment?

    How are you handling low inventory, especially in New, and your marketing spend? Have you asked any of your Vendors for a price break, similar to last year when Covid hit? Aside from our other makes, we have three, soon to be four, Ford locations and are anticipating running on fumes in June...
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