mobile

  1. George Nenni

    Why do CDK lead forms need Zip Code?

    We know that an increasing percentage of shoppers say they prefer the shopping journey to occur on mobile, so why are mobile lead conversion percentages lower vs. desktop? They are, I see it in GA for dealers across the board, paid search converts at a lower % vs. desktop/tablet. I get it...
  2. Jeff Kershner

    Your Top 3 Favorite Mobile App(s) in 2017 were...

    Two-thousand seventeen is about to wrap-up folks and it's hard to believe life before mobile devices even existed. Though there are times I wish for those days of simplicity to return. With 2017 coming to an end and mobile helping dictate and influence our next step on a daily, hourly basis...
  3. Jeff Kershner

    Which Mobile Apps are you using in 2017?

    Which mobile Apps are going to help you get the job done at the dealership in 2017? Which apps are you already using that's helping you and (or your dealership as a whole) to merchandise, sell and service more vehicles? This can apply to non-automotive mobile (everyday) apps, AND automotive...
  4. ed.brooks

    J.D. Power 2016 Automotive Mobile Site Study - How did your manufacturer do?

    The new J.D. Power 2016 Automotive Mobile Site Study is out, how did your manufacturer do? J.D. Power ranks the mobile sites of both the Manufacturers and the 3rd Parties. This is THE pull-quote, in mind; “Automotive manufacturer and third-party websites are increasingly being accessed via...
  5. Katie Barth

    NADA Recap: Connecting With Buyers in a Mobile First World

    If you're interested in Jeremy Anspach's workshop from NADA, you an read our post about it. Here are the main bullet points: Images are replacing text Mobile isn't happening, it's HAPPENED! Mobile is changing the way people consumer video Messaging is the next frontier Automotive is out of...
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