#mysteryshop

  1. Chris Vitale

    Ninjas How Can I Increase Car Sales At My Dealership?

    Dealership leaders stand at a crossroads today. Many of them are asking, “How can I increase car sales at my dealership?” Yet, it’s not a question born out of incompetence or inability to sell. It’s a recognition that the market has shifted, and with it, the expectations of the consumers has...
  2. Chris Vitale

    Ninjas Why are scripts important?

    Scripts aren’t just important, they’re critical! And it’s not just the importance of scripts themselves but the strict adherence to them with ongoing inspection and confirmation of progress to their correct deployment. A strong process sets you free, we all know that. It’s proven time and...
  3. Chris Vitale

    Ninjas Is Your Dealership Making the Right Choices?

    We'd be lying if we said we didn't enjoy the time when cars flew off the lot faster than we could restock our inventory. But as that excitement hit the road, have we asked ourselves, "Are we ready to sell again?" Let's be real, over the past three years, we could easily overcome objections and...
  4. Chris Vitale

    NEWSFLASH: We NEED Training!

    It's one thing to be great on the phone, have efficient systems in place, or even flaunt a sleek, modern website. But, oh boy, it seems like we're a bunch of klutzes trying to fit a square peg in a round hole with those tasks. Now, ever wonder why we trip over these hurdles? Maybe we're spewing...
  5. Chris Vitale

    Ninjas I'm calling just for the fun of it...

    One of the most glaring issues affecting dealerships today is the dismal state of their phone skills. It’s alarming to witness how poorly some sales consultants handle inbound calls. Often, they fail even to say a simple "thanks for calling ABC Motors," instead opting for a generic introduction...
  6. Chris Vitale

    Ninjas They Say Ignorance is Bliss. But I Find Yours Disturbing...

    Ouch! Let's preface this article by saying it isn't about beating anyone up. It's about offering realistic insights into the struggles we're currently facing. If we don't tackle the issues we face head-on, we're asking for a rude awakening in the coming months. For those living under a rock...
  7. Chris Vitale

    Ninjas FOMO or no FOMO

    Who doesn't like a nice front-end gross profit? Most of us would be lying if we said otherwise. In the last three years, things have been different, right? For the first time in years, we consistently held a healthy front-end gross profit on new vehicles. Something that seemed to be of a bygone...
  8. Chris Vitale

    Ninjas New Leads with NO Response... oops!

    As a customer, there’s nothing worse than being ignored or getting a response to your inquiry that doesn’t answer any of your questions. Before the world of Covid, many dealers heavily focused on answering leads in a timely fashion. Heck, even most, if not all, of the OEMs had standards in place...
  9. Chris Vitale

    No thanks, we're good...

    "The customers are still coming to us. We don't need your help – we're good and more profitable than ever. Cars are selling above MSRP." Selling cars above MSRP is not good practice, and neither is relying on the hot market we've all experienced these last two years. It's not “if,” it's “when”...
Top Bottom
Back
Menu