new car pricing

  1. LotPop

    What is your new car pricing strategy

    How do you price your new cars? Do you: 1. use your website to price them and have it calculate a dollar amount or percentage of MSRP or invoice (set it and forget it feed) 2. just price at MSRP 3. use a software product (like vAuto's Conquest) tool which gives you a deeper dive on market trends...