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AutoTrader and KBB (Cox Automotive) have paused thier Good/Great consumer facing price badging feature due to governement pressure and the FTC warning 97 dealer groups in March citing advertised prices must include all mandatory fees. TrueCar, Cars.com, and CarGurus have also updated their...
As I'm sure most of you know Toyota just went to the new MAAP pricing guidelines which limits the allowable advertised discount on any new Toyota. In my market discount has been a driving factor ie ($8K off an a new Camry). Since we are in a smaller market on an island we relied heavily on...
