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price badging

  1. Jeff Kershner

    FTC Pricing Rules for Dealerships - Price Badging on AutoTrader and KBB Paused

    AutoTrader and KBB (Cox Automotive) have paused thier Good/Great consumer facing price badging feature due to governement pressure and the FTC warning 97 dealer groups in March citing advertised prices must include all mandatory fees. TrueCar, Cars.com, and CarGurus have also updated their...