#sem

  1. ed.brooks

    Are Dealers Spending Too Much On Paid Search?

    In "It’s Enough to be ‘Found’, Right?" I look at the data; dealers will spend very close to 4 billion on paid search in 2016. Then I look at the analyst's prediction that the paid search spend will go DOWN by 62% in the next two years. My question to you is, do you think dealers are spending too...
  2. ed.brooks

    Seems to me that Ford is cannibalizing their own organic traffic

    "Ford got 93.4% of paid traffic from the keyword “ford,” up from 83.7% in January 2016" Seems to me that Ford is cannibalizing their own organic traffic (free clicks) and they are shifting that traffic over to paid traffic (expensive clicks). Google is laughing all the way to the bank! And...
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