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specials pages

  1. dealerdata1

    PSA: Your Specials Pages Are Probably Underperforming

    I do a lot of data analysis on the daily both manually and using your run of the mill marketing tools but one thing I tend to dive in on is building out cohorts. Sometimes its a bit of a pain in GA4 and doesn't always model in a way I want if I am doing some crazy things so I tend to just...
  2. Steve Stauning

    Seriously, Even AutoNation Can't Get Their Specials Pages Right?

    I was showing a client a demo of something today and came across this specials page on an AutoNation site: This is still 2016, right? Holy cow, if AutoNation can't keep robust, converting specials on their websites, what's that say about the rest of the industry. Oh, yeah, I recently...