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templates

  1. Matador.ai

    Promoted Article SMS campaigns: 1% Reply Rate or 21%? Here's What the Data Tells Us

    reply rate on large, unsegmented broadcasts reply rate when the audience is narrowed and the message is relevant reply rate when the text asks a question, vs. 1.3% without one You send a broadcast to 5,000 customers, the messages go out, and then… crickets. Was it the timing? The offer? Did...
  2. Steve Stauning

    Links in Process Emails - Bad Idea?

    Because we mystery shop hundreds of dealers every year, we see both the good and bad when it comes to process emails (those templated emails you send as part of one of your written processes). We like templates, because they save time and keep dealership salespeople and BDC agents from trying to...
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