zmot

  1. Steve Stauning

    ZMOT, Big Data, Micro Moments and the Overthinking of Everything

    As our friend Jeff Kershner so eloquently Tweeted last week: “A few years ago everyone was going BONKERS over ZMOT and now going BONKERS over Micro-moments. It's like breaking up a turd into pellets.” While I might have stated it differently, for 99.9% of companies out there his sentiments are...