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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
As our friend Jeff Kershner so eloquently Tweeted last week:
“A few years ago everyone was going BONKERS over ZMOT and now going BONKERS over Micro-moments. It's like breaking up a turd into pellets.”
While I might have stated it differently, for 99.9% of companies out there his sentiments are...
