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Data and tuning.  The more data the AI has to work with the better it will respond.  And the ability to tune the responses based on the data are key.


Many times the data fed to the AI is a First Name, Last Name, Email, Phone, and a vehicle of interest + some dealership info.  The AI doesn't have as much to go on to make a really good first response to that lead.  However, the AI that receives click-path information and/or a translation of what that customer did before submitting the lead mixed with some historical purchase or service data can change the whole response!


One of the reasons we (FRIKINtech) started working with you (Hammer) was your willingness to not only ingest all the data we were compiling on a lead, but also to tune the responses the AI put out based on that data.


It was shocking to me how few companies were willing to do this.  Seemed like a no-brainer and the results speak for themselves.