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Buying your competitive dealers name as a Keyword - POLL

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Jeff Kershner

Jeff Kershner

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May 1, 2005
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When was the last time to typed in your dealers name in Google or Yahoo to see what other competitive dealers are buying ad space by bidding on your dealers name as a keyword? Do you think it's fair to do this? All the 3rd Party Lead vendors do it, even many of the Manufactures do this this to drive traffic to their shopping service sites like gmbuypower and forddirect. This topic will get more heated as dealers and the Manufacturs become aware of the issue.   

 

✨ AI Highlights

Jeff Kershner raises the question of whether it's ethical or acceptable for competing dealers, manufacturers, and third-party lead vendors to bid on a rival dealership's brand name as a paid search keyword. The thread invites the community to weigh in via poll, noting that practices like GM BuyPower and FordDirect already do this routinely. The post predicts the issue will grow more contentious as dealers and OEMs become more aware of the tactic.

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