The Weekly Refresh - Text advertising and the YouTube Generation

[Jeff Kershner]

• GenY says no to text message advertisements - A recent poll conducted my Maritz Research revealed that almost two out of three GenX respondents (65%) said they were "unlikely to or would definitely not subscribe" to offers solicited via cell phone text messaging.

• Lillie Guyer over at WardsAuto.com wrote and article "Calling All Customers" while giving DealerRefresh a nice little plug. Thanks Lillie!!

• Another interesting article "How to Sell Cars to YouTube Generation" on Wardsauto.com though not too detailed but touches on the subject we have been dicussing here "Do videos really help sell cars?"

 

[Boomer234]

No crap! I can think of few more annoying things than text message spam.

 

[Brandon Watts]

Right on. I barely give my legitimate text messages any attention, so the very idea that I would subscribe to receive solicitations by text message is completely ridiculous.

Brandon Watts
Criteo Evangelist