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[USER=4695]@Ryan Everson[/USER] you are a Marvel avenger and your super-power is Prediction.  You touch on finance, marketplaces, DR, attribution, competition +++ 


I've been following Intuit's purchase of MailChimp for $5.7 billion. That lead me to Credit Karma that Intuit purchased last December for $3.7 billion. It's all about access to buyers and their money. Credit Karma has about 100 million US users. And looksie here who they're partnering with to sell and finance cars: https://www.creditkarma.com/shop/autos. - Carvana, Truecar, Vroom and handful of lenders. Insurance and other loans too. Makes sense and great strategy, but even more for dealers to worry about. :(