Ansira hosted a panel at NDA and invited me to sit on it with Brian Pasch, Todd Caputo, and Seth Levin (Grubbs Auto). On that panel, it was stated that 35% of every month's sales should come from customers who spent a dollar at that dealership before. It inspired me to write something too long for a simple DealerRefresh thread.
You can read it here: https://frkn.tech/loyalty
There are suggestions on how to fix your CRM to better communicate with people you've sold cars to before. There are ways to measure loyalty. I hope it helps you.
Bring any questions or thoughts back here, and I'm happy to talk it through.
