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Hey Borge,The Clarivoy and Cars.com study is focusing on last click attribution vs multi-touch attribution using data within a dealers' Google Analytics. The Clarivoy Native Google Analytics Integration also allows activity on Cars.com (VDPs and various lead types) to flow directly into a dealers' Google Analytics account. So this case study isn't showing an increase in ROI or incremental ROI but rather taking a different look (multi-touch v last click) and holistic picture with Cars.com data showing up in Google Analytics.
Hey Borge,
The Clarivoy and Cars.com study is focusing on last click attribution vs multi-touch attribution using data within a dealers' Google Analytics. The Clarivoy Native Google Analytics Integration also allows activity on Cars.com (VDPs and various lead types) to flow directly into a dealers' Google Analytics account. So this case study isn't showing an increase in ROI or incremental ROI but rather taking a different look (multi-touch v last click) and holistic picture with Cars.com data showing up in Google Analytics.
