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BINGO!and... dealers aren't going to want to keep paying for continuous use of an attribution tool, once they figure out what works (vendors / services that convert) for them. IMO, that's a big issue and smart dealers know this. IOW, once a dealer knows who "sold it" for them, why keep paying a monthly fee for attribution (the marketing around their wares is just NOT dynamic enough), as most offerings are expensive? Multi-touch journey measurement only means so much and chances are dealers will see the same pattern and trends monthly.The monthly subscription model is flawed. If I'm a dealer, I'd license an attribution tool for three months, enough of a sample size to tell me what's working and then dump it.Plus, are attribution groups providing actionable insights? Which direction is a dealer supposed to head after analyzing their data? Are dealers responsible for making marketing decisions after they see their reports? What should be their expectation?
BINGO!
and... dealers aren't going to want to keep paying for continuous use of an attribution tool, once they figure out what works (vendors / services that convert) for them. IMO, that's a big issue and smart dealers know this. IOW, once a dealer knows who "sold it" for them, why keep paying a monthly fee for attribution (the marketing around their wares is just NOT dynamic enough), as most offerings are expensive? Multi-touch journey measurement only means so much and chances are dealers will see the same pattern and trends monthly.
The monthly subscription model is flawed. If I'm a dealer, I'd license an attribution tool for three months, enough of a sample size to tell me what's working and then dump it.
Plus, are attribution groups providing actionable insights? Which direction is a dealer supposed to head after analyzing their data? Are dealers responsible for making marketing decisions after they see their reports? What should be their expectation?
