Need feedback on Pure Cars Value Intelligence

[mattingly77]

Wondering if anyone is currently using Pure Cars Value Intelligence product. Has it increased leads? What are the pros & cons. Any information will be helpful. Thank you in advance.

 

[JessicaRuth]

Great question. I'm sure you'll get some feedback soon.

 

[Baron Ringler]

The problem with Pure Cars is that it is only a partial solution. When you get in to digital media you need to jump in completely and make a comprehensive effort to hit all facets of the game. It isn't just about digital, it's about marketing in general. You need solutions that tie in conventional media along with you digital advertising, and Pure Cars is not very good at doing that. We have never bothered with them as we spent a little extra money to create an integrated messaging platform; conventional media, to digital, to phone and e-mail, to floor. It needs to be a singular message and trying to tie in different vendors for that is difficult.

 

[Lindsay Kwaselow]

In response to your request on info, I'd first like to ask Baron how long it's been since he's seen what PureCars has to offer? In the past two years we've exponentially refined our product to ensure we do what no other auto advertiser has the ability to do. We've acquired two technology companies and have been recognized by Google as a Premier SMB Parter (one of only 7 in automotive). Secondly, for feedback from an actual dealer group please reference this video from Asbury Automotive Group with 85+ Stores -

Here are the facts:

• PureCars offers a complete search to showroom solution that drives highly qualified buyers to dealer websites and VDPs. SmartAdvertising® is the ONLY paid search, display, and retargeting solution that is tailored specifically for the auto industry, focusing on the KPIs/metrics that matter most to dealers (things like VDP views and cost per VDP). The problem with ad publishers is that they're vertical agnostic. They treat a dealership's ad strategy the same way they treat a hair salon's ad strategy. No one else in the industry can break down a dealer's inventory and determine which pieces of inventory to market based on their probability to sell, merchandising factors, and real-time market data in order to truly make more efficient decisions with your ad spend. SmartAdvertising drives traffic to your VDPs, and study after study have proven the undeniable correlation between VDP views and units sold.
• Value Intelligence is the next piece. It optimizes a dealer's VDPs visually and in automated custom descriptions with the information that is most important to the consumer - PureCars is the only solution that can automatically showcase the reconditioning dollars you invested in your used inventory. Value Intelligence will also notify a customer of price drop alerts with retargeted display ads. The VDP is absolutely the holy grail, the more powerful information you display, the bigger the impact, the higher the probability of a sale - period. This piece also comes with an auto-responder that will automatically email a Value Report to any customer that submits a lead.
• The last piece is our Showroom and BDC App - a browser based application that organizes and sorts every new, used, and certified vehicle on your lot and equips your sales and BDC teams with everything they need to know about every vehicle - transforming them into actual experts on your entire inventory and arming them with the ammunition they need to combat any customer concern, justify your price, hold gross, and set more appointments over the phone. Value Reports and tangible information can be instantly emailed, texted to, or shown to a customer in person to convert buyers while they're in your showroom.
• SmartAdvertising is designed to back up, support, and create synergy between your traditional messaging and your digital strategy.
• Value Intelligence is fully customizable if you so choose - with a section where we can add your traditional incentives and can be updated or changed instantly.

Feel free to reach out to me ([email protected]) and I will have someone conduct an audit of your current strategy and prove to you what I've stated above

 

[mattingly77]

Good information but does not get to the heart of my question. Is there anyone out there actually using the Value Intelligence product and how has it helped?

 

[Wayne Meador]

I know this is an old thread....but I'm wondering the same thing.

@mattingly77 - Did you ever try it? If so, how does it work?