Is Your Dealership Website Lead Forms AutoFill Compatible?

[Jeff Kershner]

Long time Refresh community member and contributor - @Brice Englert posted a short yet informative article over on the blog this morning around the importance of making sure that your dealership website lead forms (and any 3rd Party plugins, like a trade-in evaluation tool) are optimized properly to take advantage of automatic form fill, such as the introduction iPhone's new iOS 10.0.2 AutoFill feature.

We're already very much aware of the substantial drop in MOBILE lead form conversion on our dealership websites but could iOS 10.0.2 AutoFill feature help turn this around?

Go'ahead - pull out your phone, bring up your dealership website and see if all your lead forms are AutoFill compatible...

 

[umer.autojini]

Oh... I would also add Google Places to auto fill in those long finance apps or service appointments for address. Not that I'm a big fan of large forms.