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That our average CPL should be below the average, given our last 90 days worth of leads.Our average SOLD per month is 3.17, over the last 6 months.We have a lot of cheap, cash cars, which get a TON of leads, from across the country - yet none are "real" - as the number of people who are going to spend $1,000+ in shipping, or however much travel would be, to buy a sub-$2,000 vehicle has been 0, thus far. This has lead to our lead count being out of whack, and thus "justifying" their rate increase amount.
That our average CPL should be below the average, given our last 90 days worth of leads.
Our average SOLD per month is 3.17, over the last 6 months.
We have a lot of cheap, cash cars, which get a TON of leads, from across the country - yet none are "real" - as the number of people who are going to spend $1,000+ in shipping, or however much travel would be, to buy a sub-$2,000 vehicle has been 0, thus far. This has lead to our lead count being out of whack, and thus "justifying" their rate increase amount.
