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In GA. Conversions > Multi Channel Funnels > Top Conversion Paths.From the "Secondary Dimension" drop-down (left side, top of column), select "Source/Medium Path" by typing "Sourc...." and it'll come up to select.Then on the right side above the columns you'll see a Search field. Click the "Advanced". Click the green "MCF Channel Grouping Path" and switch to "Source/Medium" and enter "cargurus" into the search field for "Containing". Click Apply.This is merely one measurement to be taken into consideration. I also look at Referrals to the sites in GA. Keep in ming true attribution is really really difficult so making a decision on any one item, like "how many I sold that were leads directly from CarGurus", can be misguided if we only look at last click attribution.
In GA. Conversions > Multi Channel Funnels > Top Conversion Paths.
From the "Secondary Dimension" drop-down (left side, top of column), select "Source/Medium Path" by typing "Sourc...." and it'll come up to select.
Then on the right side above the columns you'll see a Search field. Click the "Advanced". Click the green "MCF Channel Grouping Path" and switch to "Source/Medium" and enter "cargurus" into the search field for "Containing". Click Apply.
This is merely one measurement to be taken into consideration. I also look at Referrals to the sites in GA. Keep in ming true attribution is really really difficult so making a decision on any one item, like "how many I sold that were leads directly from CarGurus", can be misguided if we only look at last click attribution.
