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Jeff Kershner

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@georgenenni continues to find more and more enlightening ways to look at Google My Business for dealers. It also doesn’t hurt that he just released his second version of his book: A Car Dealer's Guide to Google My Business.

We will go into the real world looking at how dealerships can best to set up their GMB while using GMBSpy to pin point the best categories to utilize.

Download the latest version of GMBSpy for Chrome plugin - https://www.generationsdigital.com/gmbspy
Purchase the latest edition of A Car Dealers Guide to Google My Business - http://bit.ly/GMB-Book

We go LIVE on Facebook tomorrow (Friday) at 1pm est. - https://www.facebook.com/dealerrefresh


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Morning Refreshers~! & George!

When discussing our Google My Business Listings with our agency this morning, they were not in favor of us having multiple listings for all the departments within the dealership. This has been a "Best Practice" for what seems like the last year, when did it change? I created ours last year during the Automotive Analytics and Attribution conference....do I delete the additional department listings now?

This was the response I received from our agency:

"We cannot control which GMB listing will fire with which query, reviews are split, potentially harming reputation and SEO, for Paid Search, only 3 location extensions are allowed per account; not a strategy we can leverage via paid, and logistically difficult to manage; there is no central GMB portal allowing for more potential for inconsistent/incorrect GMB listings.

You are better off with one GMB for the dealership and we can include whatever you would like within the one GMB listing. There is the offerings and categories section which will tell Google that if some one searches for used cars, to show your listing. "
 

✨ AI Highlights

A RefreshFriday thread centered on George Nenni's GMB best practices and GMBSpy Chrome plugin veers into humorous territory as members share examples of inappropriate dealer Google Business Profile reviews and vandalized GMB listings. A key practical takeaway surfaces amid the laughs: Google can automatically apply public user-suggested edits to a dealership's GBP listing, making active monitoring essential to prevent embarrassing or damaging changes.

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