Has anyone stopped using CarGurus since Covid started (March 2020)? If so, what online marketplaces are you using now?
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Has anyone stopped using CarGurus since Covid started (March 2020)?
- Thread starter Kolby
- Start date
We did big time. We stopped focusing on quantity of third party vendors and instead focused on quality. We measured leads, website conversions, and sales and the data did not support keeping cargurus on. Not to mention their cost is extravagant at this point. We reinvested the Cargurus budget into social media spend and our leads and conversions went up.
✨ AI Highlights
A dealer asks whether others have discontinued CarGurus since the pandemic began and what alternatives they're using. One respondent reports dropping CarGurus after analyzing performance data (leads, conversions, sales) that didn't justify the high cost, and found better ROI by reallocating that budget to social media marketing instead.
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