How is FRIKINtech right? It is sooooo FRIKIN simple.
We focus on digital delivery first (text and email) with mail as a backup to transition the customer into a dynamic experience they can interact with. In a dynamic experience, the first things the customer can do are:
- Say they no longer own the car
- Change the trade entirely
- Change the trade payoff
- Change the miles
- Even say how much they want for their trade
Then they see their equity applied to every car a dealer has to sell. Used cars too!
If you start with mail, there are only two outcomes: engage with the mailer through a different medium (Autotrader, for example) or throw it in the trash because you're not in the market or angered by how inaccurate the data is.
