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Welcome to DR Kyle!

I think there was a discussion about this a few weeks ago, and what I gather from that statistic is that the customer will naturally have more questions with less photos, so they're more likely to contact you. I can get a lot of phone calls or email forms by not revealing information about vehicles, but does that get me any more sales? Does the customer get a good feeling about my dealership? Do they think buying from me will be an easy process?

I don't like the strategy (or thinking) of less photos... to get more leads. For me, I guess dealers need to decide if they are hunting or fishing online for customers. I don't think you can trick, manipulate, or force customers into submitting their information, and sell more cars consistently from that practice. What's the right number of photos? It's preference of course, but I think around 20 photos per vehicle is a sweet spot. That covers about every relevant area of the vehicle, without taking photos of vents or visors.

The most important aspect a dealer principle or manager needs to understand is that we are fishing online, not hunting. The bait is our inventory, the better the bait might look or taste to the fish, the better chance of getting a bite and setting the hook. It's that simple.