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Great info Chad.  Very interesting.

At a higher level, I'm stuck on how a lead submission has a very high value to dealers vs it's lower value to the car shopper.   I find that many 'leads' to car dealers are caused by a gap in information in the shopper can't find (e.g. "is this car still avail?, do you have one in blue?,  would you take a lower offer?, does this have the tow package?, etc.)

Thoughts?

Joe