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Craig,

Let me give you some additional data that might help.

We analyzed over 500K different listings for this particular analysis. So while it is possible one or two dealers did not provide high quality images, it would be considered noise for this analysis given the large volume of data points examined. Additionally, given the large set of vehicles, we had a great distribution of varying vehicle quality, types and price ranges. The sites analyzed all use a photo carousel and no behavior change was noticed given the similar approach.

You do hit on what I believe is the most important part, which is image order. As I mentioned above, not all photos are created equal in the eyes of the shopper. Top of funnel shoppers are far less committed to a particular vehicle and putting high value photos, like the cockpit/dash view late in the stack is inevitably going to frustrate the consumer.

I wish you all the best in your digital marketing efforts!

-Chad