How much is a bad phone-up game costing your dealership?

[CassieCrampton]

Did you know the average dealership has gone from an average sales team of 17.4 people to 11.3 people? That's drastic and I know you're feeling it! No wonder it is hard to answer the phone and leads.

We've crunched the numbers on what a bad phone-up game can cost and laid it all out for you in a 6 series blog.

• Part 1: The real cost of unanswered calls
• Part 2: Leads that never get into the CRM
• Part 3: On hold and transfer hell
• Part 4: Not asking for the appointment

Coming next week:

• Part 5: Lack of follow-up
• Part 6: How to quickly fix it

Spoiler alert: The combination of all of these things can cost over $100,000 in potential profit each month.

 

[CassieCrampton]

Did you know the average dealership has gone from an average sales team of 17.4 people to 11.3 people? That's drastic and I know you're feeling it! No wonder it is hard to answer the phone and leads.

We've crunched the numbers on what a bad phone-up game can cost and laid it all out for you in a 6 series blog.

• Part 1: The real cost of unanswered calls
• Part 2: Leads that never get into the CRM
• Part 3: On hold and transfer hell
• Part 4: Not asking for the appointment

Coming next week:

• Part 5: Lack of follow-up
• Part 6: How to quickly fix it

Spoiler alert: The combination of all of these things can cost over $100,000 in potential profit each month.

Part 5 just dropped. Go check out the tally for how much profit loss you're potentially up to! Phone Up Game Part 5: Lack of Follow-up | FRIKINtech

Be sure to check out Part 6 later this week - How to QUICKLY fix the problem!

 

[TaylerCake]

It's true that a bad phone-up game can really impact a dealership's performance, both in terms of customer satisfaction and potential sales. We've all been there, right?

 

[CassieCrampton]

It's true that a bad phone-up game can really impact a dealership's performance, both in terms of customer satisfaction and potential sales. We've all been there, right?

Speaking from past experience, yes, I can agree we've all been there. The problem is too many dealers stick their heads in the sand pretending it's not that big of a problem. Sounds like you've been there before. What steps did you take to fix it?

 

[Dealersolutions]

The fact is, if potential buyers have been in contact with a dealership, generally that's a telltale sign there's varying degrees of interest. Dealerships are usually preoccupied with a range of different responsibilities. What happens is if buyers do not find the dealership to be responsive, they're very likely to connect with a different vendor. Most probably a close competitor. If hot leads are regularly slipping through the cracks, outsourcing your followup process can massively reduce this failure to close interested buyers. More importantly, outsourcing followups is a zero risk strategy with the capacity to considerably improve profitability.

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