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Yeah I grabbed that screenshot right from Seezar's website.


But it's not unique to Seezar, lots of other chat companies do the same exact thing.


Many dealers have shared their success of completely eliminating lead forms and instead leading all CTA buttons directly into chat.


On the surface, this sounds like a great idea.


But in reality, most implementations simply result in a dealer moving their lead forms into a chat window.


And often these chat window lead forms are a much worse experience than your traditional lead form.


On desktop, you may not even notice that clicking on a CTA button triggered the chat window to open in the bottom right hand corner of your screen, when you're expecting a lead form to open in the center of your screen.


On mobile, the chat interface is often poor due to your ADA and cookie consent z-index covering it, auto-complete doesn't work, the field auto-focus feature zooms in too far, etc.


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