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Same. I remember a company named Pr**** Co***** reached out to me and told me that they could help my dealers through an intuitive artificial intelligence technology, utilizing the Watson AI.Asked them whether they owned their AI or not, and they said that they did.Turns out they didn't. They were beginner Media Buyers who piggybacked off Facebook's AI, and Google's AI.Long story short, they used Facebook's predictive audience building tools and tracking pixel to build custom audiences, USING THE FACEBOOK PLATFORM. Similar story with Google.Many vendors automate their processes of sales generation for dealers... and I think that's the first issue in this industry. Some things require human intervention, just so happens that Automotive Marketing is one of those things.Who knew?
Same. I remember a company named Pr**** Co***** reached out to me and told me that they could help my dealers through an intuitive artificial intelligence technology, utilizing the Watson AI.
Asked them whether they owned their AI or not, and they said that they did.
Turns out they didn't. They were beginner Media Buyers who piggybacked off Facebook's AI, and Google's AI.
Long story short, they used Facebook's predictive audience building tools and tracking pixel to build custom audiences, USING THE FACEBOOK PLATFORM. Similar story with Google.
Many vendors automate their processes of sales generation for dealers... and I think that's the first issue in this industry. Some things require human intervention, just so happens that Automotive Marketing is one of those things.
Who knew?
