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While an "if/then function" is technically AI, it certainly isn't the sexy kind of AI that a lot of vendors are hoping dealers associate with the term. That's a little like Rosie from the Jetsons showing up in one of those saucy scenes from Westworld. Dealers, ask the vendor what kind of AI they are employing. They should be able to tell you. Machine Learning, Machine Vision, Image Classification, Predictive Analytics... that's the "cool stuff." If you hear "Encoded Knowledge" or "Expert Systems" think "automation following a prescribed decision tree."(edit) I'm not taking anything away from these forms of AI as a business process efficiency by any means. We do own our technology, employ extremely well-credentialed data scientists, and are working on prescriptive solutions, and yet, I outsource our website chat tool to a company that does just what has been described here so that I don't have to respond to every inbound demo request. The automation, "encoded knowledge AI," follows a predetermined path to qualify and present a calendar link to schedule, and it works great.
While an "if/then function" is technically AI, it certainly isn't the sexy kind of AI that a lot of vendors are hoping dealers associate with the term. That's a little like Rosie from the Jetsons showing up in one of those saucy scenes from Westworld.
Dealers, ask the vendor what kind of AI they are employing. They should be able to tell you. Machine Learning, Machine Vision, Image Classification, Predictive Analytics... that's the "cool stuff." If you hear "Encoded Knowledge" or "Expert Systems" think "automation following a prescribed decision tree."
(edit) I'm not taking anything away from these forms of AI as a business process efficiency by any means. We do own our technology, employ extremely well-credentialed data scientists, and are working on prescriptive solutions, and yet, I outsource our website chat tool to a company that does just what has been described here so that I don't have to respond to every inbound demo request. The automation, "encoded knowledge AI," follows a predetermined path to qualify and present a calendar link to schedule, and it works great.
